Make your products to tell their story
You product comes with package, you spend time and effort on designing it to build up your brand, squeeze the product incredients and other mandatory information on it.
How about extending the canvas?
Second Thought’s UPIDS allows you to build a rich story behind the digital keyhole that you print on your product. Printing means adding QR code on the product packaging and through that keyhole the customer can experience entirely different level of content, information, ingredients, allergens and whatever you feel suitable about your particular product.
Not enough? Build up traceability with the same smart label
Second Thought’s UPIDS is a way of assigning individual, unique identifier to each of the products. At the very beginning on the production line. Material streams using same method and the production line can already trace the ingredients of unique product to each batch that is used for production. Continue tracing the lifecycle as the product moves through logistics to retailer and eventually to consumption. Know what you eat, know what you consume. In atomic level. That is UPIDS.